Do gifts impact conversions? Well, at Ace of Hearts, we believe in and have seen the power of the free gift a million times over. But, we understand that those who are new to the concept might be a little skeptical. You may be wondering something along the lines of, “Why should I offer my customers free gifts when I can just offer them a discount?” Well, as corporate gifting experts, we’ve got the answers you’re looking for!
Whether you’re struggling to turn cold leads into warm prospects, converting online shoppers, or simply don’t know how to break through the noise of your market – you simply haven’t considered corporate gifting. Read below as we discuss why gift-giving is a game-changer in the sales industry and how you can implement it into your sales strategy right now.
What Does a Successful Sales Strategy Look Like Today?
Back in the day, charm, wit, and using the right words were probably enough to wow potential customers. Today, however, smart salespeople know it takes more than cracking a smile to get customers interested in what they’re selling. And, while sales is still a numbers game to some degree, it has also become quite reliant on engagement and intelligence tools.
Thanks to the help of sales enablement tools, the modern-day sales process is more efficient, easier to analyze, and even automated. But, with so much advancement, why has it still become increasingly challenging for businesses to make conversions? From our experience in working with multiple businesses over many years, we can attest that personalization is usually the missing link!
Your leads’ inboxes are constantly being flooded with digital noise by companies that are all telling them the same thing. So, in a vast ocean of competitors who offer the same services you do (and perhaps at an even lower price), how do you stand out? Your answer is; gifts!
Do Gifts Impact Conversions? Yes! And Here’s Why
There is powerful logic behind the saying, “The world is your mirror.” Looking at the world as if it is a reflection of yourself is not only a self-empowerment tool, but a relevant outlook for the world of sales. In other words, if you want to make more sales, a powerful starting point is giving something to someone else first.
We always say that modern-day consumers are looking for brands that work to understand them. The one-size-fits-all approach is outdated because although your leads are all looking for the same solution, they also all face different circumstances. Working with different kinds of budgets, for example, is a personalization feature that we pride ourselves on!
But, where do gifts fit into all of this? Well, corporate gifting is an extremely effective tool that can help create an emotional connection between the recipient and the brand. At the end of the day, humans are highly emotional creatures. And, how they feel about a gift will ultimately determine how they feel toward the business that sent it. If the feeling is positive, they are more likely to interact with the business in the future.
5 Smart Ways to Gift Your Leads and Prospects
There are many ways you can go about sending gifts that will skyrocket your conversions! Here are 5 ways you can use gifts to improve your conversions right now:
1. Incentivize Product Purchases:
Offering a free gift with a purchase can be a great way to incentivize customers to buy. For example, if you are selling a beauty product, you could offer a free makeup bag when customers make purchases over a certain amount. This will ultimately add value to their purchase and will also make your first-time buyers more likely to come back in the future!
2. Encourage and Reward Referrals:
We always say that the most powerful form of marketing is word-of-mouth. So, we reward our customers for assisting us in generating new leads! By offering a gift to customers who refer their friends or family, you incentivize them to spread the word about your business. Let Ace of Hearts help you formulate the perfect referral rewards program!
3. Reward Loyalty:
It’s important to show your customers that you appreciate them sticking by you. By offering gifts to your regulars, you increase their satisfaction and encourage them to continue doing business with you. For example, you could offer a free product or service to customers who have made a certain number of purchases or reached a certain spending threshold with you.
4. Improve Customer Experience:
Gift-giving can improve the overall customer experience. For example, if you’re in the hotel business, you could offer a welcome basket with snacks and drinks to guests upon arrival. This will certainly personalize their experience and have your guests returning every chance they get. Ace of Hearts offers only the most luxurious gifts for concierge companies, and we deliver them all over the world!
5. Create a sense of Urgency:
Limited-time gifts can create a sense of urgency and encourage customers to purchase as soon as possible. For example, you could offer a free gift to the first 50 customers who make a purchase during a specific time period.
So, do gifts impact conversions? Well, behind the walls of every business, there are humans that seek connection and understanding. And, in a world where profit is seemingly what drives us, it is becoming increasingly difficult to identify the brands that truly care about their customers. We believe that gifts are one of the best ways to communicate what can not be put into words. And, offering gifts is what will ultimately prove to your customers that you understand them.
So, break through the noise and stand out to your prospects with the power of free gifts!
Thank you for reading our blog, but, don’t go just yet:
- Let us help you create the perfect gift campaign for your business.
- Learn more with our blog.
- Subscribe to our newsletter and receive exclusive subscriber savings!
Alex is a hopeless romantic who was supposed to be born in Italy (her dream destination), but proud to be South African nonetheless. She lives by her heart, and, consequentially, leaves a little bit of herself in everything she writes. She wholeheartedly believes that mermaids (and fairies) exist and is deathly afraid of the age ’30’.