When you want to leave a lasting impression on your clients and partners, branded gifts serve as a tasteful way to keep your brand at the forefront of their minds. However, acing branded gifts takes a little more effort than slapping your logo on a mug and sending it their way. When it comes to gestures that promote your business, thoughtfulness is still an important element to keep in mind.
If you’re new to the world of branded and customised gifting, our comprehensive guide will tell you everything you need to know! Read below to discover our simple steps for sending international gifts that leave a lasting impact.
What are Branded Gifts?
Branded gifts are items that feature the logo or messaging belonging to a certain organisation. These gifts are often given for corporate occasions or in a professional setting, with common recipients usually being clients, business partners, and team members.
What are the Benefits of Branded Gifts?
While the benefits of sending branded gifts are endless, below are the stand-out advantages:
Increased Brand Visibility – When you offer your recipients a branded item of longevity, your kind gesture will stay with them long after they receive it.
Enhances Professionalism – A well-branded gift shows your recipient that you value your professional relationship. And, by displaying attention to detail, it signals that your brand takes pride in its values.
Strengthens Business Relationships – The right corporate gift can serve as a reminder that you appreciate your recipient’s trust and collaboration.
Marketing/Promotion Through Thoughtfulness – Branded gifts can also perform as promotional items. But, to keep the focus on showing your appreciation, the gesture must be thoughtful and personalized to your recipient’s taste.
Branded Gifts for Beginners: 3 Important Tips to Get Started
A successful branded gift campaign will strike a balance between personalization and your brand values. If you want to offer your VIPs branded gifts that feel like thoughtful gestures, there are 3 important factors to consider:
1. Understanding Your Recipient
Your recipient has most likely received company merchandise before. With the growing popularity of corporate gifts and company swag, it can be difficult to make your gift stand out. That’s where personalization comes in! Taking your recipient’s personal tastes into consideration can be the difference between offering them another branded hoodie and a gesture they will never forget.
2. Considering the Occasion
Tailoring your gifts for specific occasions is just as important as tailoring them for different recipients. For example, branded gifts work well for onboarding programs, promotions, and corporate events. However, when it comes to celebrating professional milestones or employee birthdays, gifts that feature the company logo may not be as impactful.
3. Knowing That Less Is More
When you use your logo and brand colors tastefully, your gift feels less like a marketing gimmick and more like a genuine token of appreciation. Focus on making your branding visible on gift items but not overwhelming.
How to Brand Your Gifts Tastefully
You may not be a graphic designer, and that’s okay! While curating elegant and thoughtful branded gifts requires a little creativity, there are simple steps you can follow to offer corporate gifts that resonate with your recipients:
Get Creative With Your Logo
You will most likely feature your company logo on your branded gift, and this presents an opportunity to get creative! While it’s important to feature your trademark with pride, thinking outside the box will display thoughtfulness and effort.
There are many ways to display your logo creatively. For example, modern technology like 3D printing or laser engraving can turn your logo into a desk accessory or an elegant wine stopper.
Need assistance with branding your gifts? Discover our brandable corporate hampers!
Use Company Colors Creatively
If your recipient is familiar with your brand or they are an existing client, using your brand colors more boldly is suitable. But, if you’re sending gifts to leads or to entice your recipients, you may want to use these colors more subtly.
Invest in Branded Packaging
At Ace of Hearts Gift Baskets, we believe that presentation is just as important as the gift itself. In fact, your packaging is the recipient’s first glimpse at your gesture – so you need to offer them an immersive gift experience from the very beginning. From customized gift boxes to branded shipping materials, there are many ways to ensure that your brand is front and center. Here are a few ways to elevate your corporate gift:
- Branded Gift Boxes
- Branded Ribbon
- Branded Thank-You Notes (Explore our custom greeting cards service to create the perfect branded thank-you note for your recipients!)
Include Your Values, Vision, and Mission (Subtly)
Your story gives your brand character and personality. This is an important element to add to your branded gift. But, you don’t want to oversell it. When you incorporate your company values in a personal and meaningful way, your gift is more likely to leave a lasting impression.
For example, etching your mission statement into plaques, photo frames, or even printing it on your thank-you note are subtle yet effective ways to show your recipients who you are.
Branded Corporate Gift Ideas
Corporate gifts that resonate with your recipients (especially ones that feature branding) will be far more appreciated and effective than a generic item. Here are our branded gift suggestions:
Electronics
Tech gadgets are consistently popular and add a contemporary flair to corporate gifts. Think about options such as custom-branded chargers, portable speakers, or headphones.
Office Supplies and Desk Accessories
Office supplies are both practical and well-received. Personalized stationery, pens, and desk organizers bring a professional vibe to any workspace. Since these items are used every day, they keep your brand in view consistently.
Eco-Friendly Gifts
Eco-friendly gifts are a great way to highlight your brand’s values. Items like custom reusable bags, bamboo utensil sets, and environmentally friendly notebooks not only demonstrate your company’s dedication to sustainability but also offer practical tools for the recipients.
Drinks and Drinkware
Custom drinkware is not only functional but also offers excellent brand visibility. Think about options like branded coffee mugs, water bottles, tumblers, or even barware such as wine bottles and drinking glasses. These items serve as daily reminders of your company, particularly when you pair your logo with high-quality drinkware, making them a perfect choice for showcasing your brand.
Discover the Easiest Way to Send Branded Gifts Across the Globe
Looking to make a lasting impression with thoughtful, branded gifts? Ace of Hearts Gift Baskets is your go-to solution for curating and delivering personalized corporate gifts worldwide. With a wide range of high-quality, customizable options, we ensure your brand stands out. Our attention to detail, creative branding options, and seamless international delivery make us the perfect partner for elevating your corporate gifting strategy.
Explore our offerings today and leave a memorable mark on your clients and partners!
Thank you for exploring Branded Gifts! Here’s what to do next:
- Find out more about corporate gifting trends.
- Send branded gift baskets to United Kingdom.
- Browse our elegant corporate hampers!
- Subscribe to our newsletter for exclusive savings and gift-giving tips.
Alex is a hopeless romantic who was supposed to be born in Italy (her dream destination), but proud to be South African nonetheless. She lives by her heart, and, consequentially, leaves a little bit of herself in everything she writes. She wholeheartedly believes that mermaids (and fairies) exist and is deathly afraid of the age ’30’.