By now, gifting strategies should be an integral part of your overall business strategy. Evolving from a simple year-end ritual to a strategic tool for building community and customer loyalty, corporate gifting is the key to strengthening business relationships.
If you want to elevate your gifting strategies this year, our international corporate gifting experts have shared 5 important tips for corporate gifting in 2025. Plus, discover how to send international gift baskets and streamline international corporate gifting campaigns in the new year and beyond!
What are Gifting Strategies and Why Do I Need One?
So, you know you want to send corporate gifts to your VIPs, but you’re not sure where to start. Or, perhaps you’ve been sending corporate gifts but are yet to see the desired results. A constructive gifting strategy can serve as a guideline for achieving and exceeding the goals of your corporate gifting campaigns. From selecting the right gifts for your clients to measuring ROIs, gifting strategies help you stay focused on the main objective – creating connections and strengthening your relationships.
When it comes to creating a gifting strategy, we encourage our clients to name their goals. What do you hope to achieve with your corporate gifting campaign?
Common goals often look like:
- Welcoming new employees to your team.
- Rewarding long-time customers for their loyalty.
- Showing appreciation to your business partners.
- Encouraging morale with a gift program for employee recognition.
Essentially, gifting strategies can help you identify and achieve your corporate gifting goals!
5 Gifting Strategies You Need in 2025
Now that you know the importance of gifting strategies, let’s discuss the main strategies you need to elevate your corporate gifting campaigns in the new year:
1. Choosing the Right Gifts
Choosing appropriate gifts for your corporate recipients may make you feel like there are endless requirements to find the perfect gift! But, if you ask our international gifting team, they’ll tell you it really comes to 4 simple questions:
1. Who is Your Recipient?
Considering your recipient’s role, interests, and cultural background can bring you closer to finding the appropriate gift.
2. What is the Occasion?
Are you congratulating them on a personal achievement or business milestone? Perhaps you are wishing them well for the festive season – different occasions often require different kinds of gifts.
3. What is Your Budget?
Providing value and high-quality gifts is possible with any size budget!
4. How Can You Achieve Brand Alignment?
Choosing a gift that reflects your company’s image and values can help you better connect with your recipients.
Balancing these key elements with thoughtfulness is all you need to choose the perfect gift. If you need gift suggestions, use tools like our corporate gift wizard to bring you budget-friendly options that meet all your requirements.
2. Personalization
Corporate gifting has grown in popularity over the past few years. It may even be argued that it is becoming a rather saturated business strategy. So, the question is, how can you stand out by using a business strategy many other corporations use to…stand out?
Personalized corporate gifting is more than beneficial. It is now essential in reaching your gifting campaign goals. The modern-day customer responds best to companies that cater to individuality. Offering personalized corporate gifts is the key to showing your customers you understand them.
If incorporating personal preferences into corporate gifts is a new venture for your business, learn more about customized corporate gift trends! Or, browse our customized gift hampers and personalized gifting options.
Our favorite personalized gifts for corporate gifting:
3. Timing Your Gifts for Optimal Impact
The holidays and other year-round occasions are perfect opportunities for corporate gifting. Milestones and professional achievements also deserve to be celebrated accordingly. But, if you really want to elevate your gifting strategy this year, our team recommends surprise gifts!
Now, we don’t encourage forgoing your gifting strategy and sending gifts randomly throughout the year. But, rather, plan to send unexpected gifts to your recipients outside of typical gifting seasons. Implementing a ‘surprise gifting’ strategy can positively impact your business relationships by demonstrating genuine thoughtfulness to your recipients.
If you need help sending unexpected corporate gifts, contact our corporate gifting team at [email protected].
4. Ethical/Cultural Considerations and Inclusion
A good gifting strategy should help you authentically communicate your company’s values. This year, our gift experts encourage corporations to use gift-giving to emphasize the importance of cultural diversity and inclusion. These values can be highlighted within the workplace, among team members, and with international clients and partners.
A simple example of this is celebrating a significant holiday like the Lunar New Year (occurring every January) within the workplace. Gift-giving is a big part of this celebration. And, by offering Lunar New Year gifts to team members, clients, and business associates, you can encourage learning and curiosity about its traditions.
For international gifting, we advise our customers to stay updated about laws and other regulations. A gift sent with good intentions could be perceived as an attempt to influence business decisions (ie. bribing). So, doing your research and understanding gifting etiquette amongst other cultures and countries is essential.
Overall, by prioritizing ethical corporate gift-giving, you reinforce your company’s integrity and values!
5. Measuring ROIs of Corporate Gifting Campaigns
When all is said and gifted, what most companies hope to see at the end of their gifting campaign is positive feedback from recipients, and, of course, a positive return on investment. Let’s discuss 4 important metrics for measuring your corporate gifting efforts:
1. Customer Retention
Monitor how gifts influence customer loyalty. A simple way to start is by comparing the feedback and behaviors of those who receive gifts and those who don’t.
2. Employee Satisfaction
Surveys are a productive way to get anonymous feedback from team members before or after a gifting campaign. You can also measure how gifts impact morale and job satisfaction.
3. Brand Recognition
Monitor changes in brand awareness and perception through surveys and buying patterns among your customers.
4. Sales Conversion Rates
Analyze how gift-giving impacts your lead-to-customer conversion rates as well as deal closure times.
Streamline Corporate Gifting in 2025 With Ace of Hearts Gift Baskets
As your corporate gifting campaigns continue to grow in scale, you might find it challenging to manage them effectively. This is where the help of a comprehensive solution like Ace of Hearts Gift Baskets becomes invaluable!
Below are just a few ways we revolutionize global corporate gifting:
Budget-Concisous Strategizing – We help you stay within your budget without compromising on quality.
Personalized Gifting – We curate bespoke gift baskets that cater to every recipient’s needs and preferences.
Fast and Efficient International Delivery – Thanks to our robust logistics network, we ensure fast and reliable delivery no matter where your recipients are located!
Tracking Your ROIs and Campaign Success – From delivery statuses to engagement metrics, we provide you with a clear view of how your efforts are paying off.
Are you ready to maximize your corporate gifting success this year? Contact us today to get started on your most successful gifting campaign yet!
Thank you for exploring Gifting Strategies with us! Here’s what to do next:
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Alex is a hopeless romantic who was supposed to be born in Italy (her dream destination), but proud to be South African nonetheless. She lives by her heart, and, consequentially, leaves a little bit of herself in everything she writes. She wholeheartedly believes that mermaids (and fairies) exist and is deathly afraid of the age ’30’.